Top of Mind (TOM), a brand and marketing firm conducted a survey tagged Top 50 Brands in Nigeria, as part of its comprehensive 2023 Top Brands perception assessment.

Globacom Nigeria, was announced as the Most Popular Brand in the country. This feat is achieved for the second year running by the lleading digital services provider.

Taiwo Oluboyede, Chief Executive Officer and organiser of Top 50 Brands Nigeria said “The survey is a qualitative, non-financial evaluation of top corporate brands in the country done with a special purpose model, the Brand Strength Measurement (BSM Index)”.

Oluboyede also said “Globacom came first in the survey in which Chief Marketing Officers and Heads of Corporate Communications of major companies across the country were the respondents and they were asked to mention 10 brands that came to their mind or that they could easily recall”.

“This annual top brand evaluation provides a qualitative, non-financial assessment of the value of leading corporate brands in the country. It gauges consumers’ perceptions of brands and their impact on overall brand strength, using the Brand Strength Measurement (BSM) index—a model designed to assess a brand’s ability to deliver on its promises from the consumer’s perspective”, he added